Some experimental novels enjoy great success. But imagine an ambitious avant-garde novel that tried to combine experimental content (talking mushrooms as the only characters), and experimental form (printing the novel on playing cards to be shuffled in random order), and an experimental message (preaching the tenets of Scientology), and experimental distribution (advertising on television and inviting people to subscribe to the cards), and experimental language (clipped slang borrowed from the Southern working classes and organized into limericks), and an experimental audience (tailoring the message to recent immigrants).
From Graham Harman’s Prince of Networks
From Graham Harman’s Prince of Networks, page 49.